Different Types of Graphic Designers

UI/UX designer

In today’s world, graphic designers play a crucial role in various industries such as advertising, entertainment, information technology, and others. 

Graphic designers are responsible for creating visual imagery that communicates a message or idea. They work on various design projects such as branding, website design, print design, and motion graphics. 

In this article, we will take a closer look at the different types of graphic designers and what skills are required to succeed in this field.

Types of Graphic Designers

Visual Identity Designers 

Visual identity designers create the visual identity of a company or brand. They design logos, business cards, letterheads, and other marketing material. 

They work closely with companies to develop a visual identity that reflects the brand’s values and vision. 

Key skills for visual identity designers include creativity, attention to detail, strong typography skills, and proficiency in design software such as Adobe Illustrator.

Web Designers 

Web designers develop the layout and visual elements of a website. They work closely with web developers to ensure that the website is functional, user-friendly, and aesthetically pleasing. 

Key skills for web designers include knowledge of HTML/CSS, proficiency in design software such as Adobe Photoshop, and an understanding of web design trends.

Print designers are responsible for designing printed materials such as brochures, flyers, and posters. They work closely with printers to ensure that the artwork is correctly printed. 

Key skills for print designers include strong typography skills, attention to detail, and proficiency in design software such as Adobe InDesign.

READ: 24 Best Graphic Design Tools That Any Designer Needs in 2023

Motion Designers 

Motion designers create moving graphics for film, television, and digital platforms. They work closely with animators to create compelling visuals that can be used in various media. 

Key skills for motion designers include a strong understanding of animation principles, proficiency in software such as Adobe After Effects, and creativity.

UX/UI Designers 

UX/UI designers create user-centric designs for digital products such as websites and mobile applications. 

They work closely with developers to ensure that the user interface and user experience are seamless and intuitive. 

Key skills for UX/UI designers include knowledge of user-centered design principles, proficiency in software such as Sketch and Adobe XD, and an understanding of web design trends.

Requirements to be a Graphic Designer

To become a graphic designer, one must possess a combination of skills, education, and training. A degree or diploma in graphic design is preferred, although some individuals may enter the field without formal education. 

Essential skills include creativity, attention to detail, strong typography skills, and proficiency in design software such as Adobe Creative Suite.

Having a portfolio of design work is also essential to showcase your skills and aesthetic.

Freelance or In-house

Graphic designers can work as freelancers or in-house designers. Freelancers have the flexibility to choose their clients and projects, but they may face challenges such as finding a steady flow of work and managing finances. 

In-house designers work for a specific company, which provides stability and benefits but may offer less variety in work. 

READ: 7 Easiest Online Business in Nigeria

Choosing between freelance and in-house positions depends on various factors such as personal preference, job stability, and financial goals.


Graphic designers are essential in various industries, and the demand for their skills and expertise will continue to grow. 

By understanding the different types of graphic designers, their skills, and their responsibilities, you can better position yourself to succeed in this exciting field.

Frequently Asked Questions (FAQs)

What is Graphic design? 

The practice of producing visual imagery to convey a message or a concept is known as graphic design.

What qualifications do I require to work as a graphic designer? 

Creativity, attention to detail, mastery of typography, and knowledge of design software like Adobe Creative Suite are all necessary components of graphic design.

What are some of the most widely used softwares for graphic design? 

Adobe Creative Suite, Sketch, and Adobe XD are examples of popular graphic design tools.

What are some common challenges graphic designers face? 

Common challenges include managing finances (for freelancers), finding a steady flow of work, and dealing with difficult clients.

READ: Investment Mistakes to Avoid: Lessons from Seasoned Investors