What to Invest In: How to Make Money with Your Money

What to Invest In: How to Make Money with Your Money
What to Invest In: How to Make Money with Your Money

The best financial decision you can ever make is to invest. While working provides a consistent income, investing allows you to put your money to work for you. A well-crafted investment portfolio can help you accumulate enormous wealth over time, which you can utilize for retirement, college for your children, or any other financial aspirations you may have.

However, while it is generally known that investing is a good idea, there is still the issue of what to invest in, which is a critical component of the puzzle.

With that in mind, let us examine some of the most popular investment instruments. We’ll go over the advantages and disadvantages of each and see if they fit into your ideal investment strategy. We’ll also look at some of the items you should probably avoid investing in.

Why are stocks a solid investment for nearly everyone?

Almost everyone should have a stock portfolio. This is because equities have regularly proven to be the best long-term option for the typical person to grow wealth. Over the last four decades, US equities have outperformed bonds, savings accounts, precious metals, and most other kinds of investments.

Stocks have beaten other investment classes over nearly every 10-year period over the last century, with annual returns averaging 9% to 10% over lengthy periods of time. To put these returns into context, a $10,000 investment compounded at 10% per year for 30 years would increase to roughly $175,000.

Why are US equities such good investments? Because you own a company as a stockholder. And as that business expands in size and profitability as the economy grows, you possess a more valuable asset. Investing in U.S. stocks, as famed investor Warren Buffett puts it, is a gamble on American business, and it has been a winning play for more than two centuries.

As an example, consider the last 20 years. Even through three of the most severe stock market falls in history, the stock market outperformed gold and bonds. Consider the S&P 500 index, usually regarded as the finest indicator of how large U.S. stocks are performing. The S&P 500 has provided 590% total returns over the last two decades, which include both stock price increases and dividends. In other words, a $10,000 investment would have grown to $69,000 if the effects of the 2008 financial crisis, the COVID-19 crash in 2020, and the bear market slump in 2022 were all considered.

The disadvantages of stock investing:

Stocks are not, by definition, risk-free investments. Even the stocks of the most solid corporations can vary substantially in a short period of time. In the last 50 years, the S&P 500 has dropped as much as 37% in a single year and increased as much as 38%.

Stocks should be the core of most people’s portfolios due to their huge wealth-building potential. The amount of stock that makes sense varies from person to person.

For example, a 30-year-old investing for retirement can withstand decades of market volatility and should invest virtually entirely in stocks. Someone in their 70s should invest in equities for growth; the average 70-something American will live into their 80s, but they should protect assets for the future by investing in bonds and holding cash.

Stocks present two major risks:

  • Volatility: Stock values can swing dramatically in a short period of time. This increases the danger if you need to sell your investments quickly.
  • Stockholders are business owners, and businesses fail from time to time. Risk can be reduced by concentrating on known and stable businesses, constructing a diverse portfolio of equities, or investing in exchange-traded funds (ETFs) or mutual funds.

Volatility management

If you have a child who will be attending college in a year or two, or if you want to retire in a few years, your goal should no longer be to maximize development. Its purpose should be to safeguard your assets. It’s time to move the money you’ll need in the coming years away from equities and into bonds and cash.

If your ambitions are years away, you can protect yourself from volatility by doing nothing. Stocks have given extraordinary returns for investors who purchased and held them, even during some of the biggest market disasters in history.

Preventing permanent losses

The best strategy to minimize lasting losses is to invest in a diverse portfolio that does not place too much of your wealth in any one company, industry, or market. Diversification can help you limit your losses to a few lousy stock picks, while your biggest winnings will more than offset your losses.

Consider this: If you invest the same amount in 20 stocks and one of them fails, the most you can lose is 5% of your cash. Let’s imagine one of those stocks increases in value by 2,000%. It not only compensates for that one loser, but it also doubles the value of your entire portfolio. Diversification can protect you from permanent losses while also increasing your exposure to wealth-building stocks.

Another efficient strategy to minimize lasting losses is to invest in ETFs and/or mutual funds (either entirely or partially). For example, if you invest in an S&P 500 index fund, your money will be spread out among the 500 companies that comprise the index, and the failure of any one of them will not be catastrophic.

What percentage of your money should be invested in stocks?

To be very clear, each investor is unique. There is no universal rule that applies to everyone.

However, one frequent asset allocation rule used by financial advisors is to divide your age by 110 to determine the approximate percentage of your portfolio that should be in equities. According to this rule, a 40-year-old should invest around 70% of their money in equities.

Why should you invest in bonds?

You might be wondering where the other 30% of this hypothetical investor’s money should go in the preceding scenario. And the typical answer is that money should be invested in stable, income-generating assets, with bonds (or fixed-income instruments) being the most common.

Growing wealth is the most crucial stage in the long run. Bonds, which are loans to a firm or government, can help you keep your wealth once you’ve built it and moved closer to your financial goal.

Bonds are classified into three types:

  • Companies issue corporate bonds.
  • State and local governments issue municipal bonds.
  • Treasury bills, bonds, and notes issued by the United States government.

Owning bonds that correspond to your timeline will secure assets you’ll be relying on in the short term as you grow closer to your financial goals.

Why and how should you invest in real estate?

Real estate, like excellent enterprises, can be a fantastic way to develop wealth. Commercial real estate has historically been countercyclical to recessions in the majority of recessionary periods. It is frequently regarded as a more secure and steady investment than equities.

There are ways for people of all financial levels to invest in and profit from real estate. The most obvious is purchasing a rental property, which can be a terrific way to develop wealth and generate income, but it isn’t for everyone.

Fortunately, there are other options for investing in real estate, many of which are far more passive than being a landlord.

The most accessible way to invest in real estate is through publicly traded REITs, or real estate investment trusts. REITs, like other publicly traded firms, are traded on stock exchanges. Here are a couple such examples:

American Tower (AMT, -0.8%) owns and operates communications infrastructure, notably cell phone towers.

Public Storage (PSA, -1.33%) owns about 3,000 self-storage facilities in the United States and Europe.

AvalonBay Communities (AVB, -1.25%) is a major owner of apartment and multifamily residential properties in the United States.

REITs are ideal income investments since they do not pay corporate taxes if they pay out at least 90% of their net income in dividends.

It is also now easier than ever to invest in commercial real estate development projects. Legislation passed in recent years has made it permissible for real estate developers to crowdfund cash for real estate projects. As a result, individual investors seeking to participate in real estate development have raised billions of dollars.

Investing in crowdfunded real estate requires additional capital. Unlike public REITs, where shares can be easily bought and sold, you may not be able to touch your capital until the project is completed. There is also the possibility that the developer will not follow through, and you will lose money. However, the potential returns and income from real estate are appealing and were previously unattainable to the majority of people. Crowdfunding is changing all of this.

Which investing account should you use?

Where you invest might be just as crucial as having the appropriate investments to help you attain your financial objectives. Many people, particularly newer investors, fail to consider the tax implications of their investments, which might cause them to fall short of their financial objectives.

Simply put, a little tax planning goes a long way. Here are a few examples of different types of accounts you might want to consider using on your investing journey:

1. Brokerage Accounts:


  • Brokerage accounts are the most flexible sort of investment account, allowing you to buy, sell, and trade a wide range of products such as stocks, bonds, mutual funds, exchange-traded funds (ETFs), and more.
  • They provide both taxable and tax-advantaged account alternatives (similar to IRAs).
  • You have complete control over your investment selections and can select from a variety of trading techniques.

What You Should Know:

  • Brokerage accounts may impose trade commissions or fees, so be aware of the charges.
  • Tax consequences vary depending on the type of account and the investments you make.

2. Retirement Plans:


  • Retirement accounts are intended to assist individuals in saving for retirement while also providing tax benefits to encourage long-term savings.
  • Traditional IRAs, Roth IRAs, and 401(k)s (or comparable employer-sponsored plans) are examples of common varieties.
  • Traditional IRAs provide for tax-deductible contributions, whereas Roth IRAs allow for tax-free withdrawals in retirement.

What You Should Know:

  • The tax treatment of contributions and withdrawals differs depending on the type of retirement account.
  • The government establishes contribution limits and withdrawal procedures, which may change over time.
  • Penalties and taxes may apply to early withdrawals from retirement accounts.

3. Education Savings Accounts (ESAs):


  • Education savings accounts are intended to be used to save for educational costs such as college tuition.
  • 529 plans and Coverdell Education Savings Accounts (ESAs) are the most frequent types.
  • If used for qualified education expenses, earnings in these accounts can grow tax-free.

What You Should Know:

  • 529 plans are frequently sponsored by states and provide a variety of investing alternatives.
  • Contribution restrictions apply to Coverdell ESAs, which can be used for education from elementary school to college.

4. HSAs (Health Savings Accounts):


  • Health Savings Accounts (HSAs) are intended to assist individuals in saving for medical bills in combination with a high-deductible health plan.
  • HSA contributions are deductible, and withdrawals for eligible medical costs are tax-free.
  • Some HSAs also provide investment choices to allow you to expand your contributions over time.

What You Should Know:

  • Health Savings Accounts (HSAs) can give a triple tax benefit: tax-deductible contributions, tax-free growth, and tax-free withdrawals for medical expenses.
  • HSAs have yearly contribution limits and are linked to high-deductible health insurance.

5. Managed Investment Accounts


  • Professional portfolio managers handle managed accounts, making investing decisions on your behalf.
  • These accounts can include independently managed accounts (IMAs) and robo-advisors, which manage your portfolio using algorithms.
  • Managed accounts are appropriate for people seeking professional advice without actively managing their finances.

What You Should Know:

  • Fees for managed accounts are typically a proportion of assets under management (AUM).
  • Select a managed account that matches your risk tolerance and financial objectives.

6. REITs (Real Estate Investment Trusts):


  • Real estate investment trusts (REITs) are investment structures that allow you to participate in real estate without owning physical properties.
  • They frequently pay dividends to shareholders and can provide exposure to a variety of real estate sectors.
  • REITs can be bought and traded on exchanges just like stocks.

What You Should Know:

  • REITs allow you to diversify your portfolio by investing in real estate.
  • They may have tax consequences, such as mandated dividend payouts.