What Does an Investor Do And Their Types?

What Does an Investor Do And Their Types?
What Does an Investor Do And Their Types?

What Is an Investor?

Any individual or organization (such a company or mutual fund) that invests money in the hopes of making a profit is considered an investor. To generate a rate of return and achieve significant financial goals, such as saving for retirement, paying for schooling, or simply building up extra wealth over time, investors rely on a variety of financial instruments.

To achieve objectives, there are many different investment vehicles available, such as stocks, bonds, commodities, mutual funds, exchange-traded funds (ETFs), options, futures, foreign currency, gold, silver, retirement plans, and real estate. 

Diverse perspectives are available to investors for opportunity analysis, and they typically aim to balance risk and return maximization. Investing capital as debt or equity investments is how most investors make money. 

Investments in equity involve ownership shares in the form of business stock, which can result in capital gains as well as dividend payments. Investments in debt can take the form of loans to other people or businesses or the purchase of government- or company-issued bonds that come with coupon interest payments.


  • Investors achieve their financial goals and objectives by using a variety of financial instruments to obtain a rate of return.
  • Stocks, bonds, mutual funds, derivatives, commodities, and real estate are examples of investment securities.
  • The way that investors and traders differ from one another is that investors make strategic long-term investments in businesses or initiatives.
  • Either a passive strategy that aims to follow an index or an active orientation that beats the benchmark index are used by investors to create their portfolios.
  • Additionally, investors can lean more toward value- or growth-oriented strategies.

Tolerance for Risk and Styles

The group of investors is not homogeneous. Their capital, styles, preferences, time horizons, and risk tolerances differ. For example, certain investors might favor extremely low-risk investments like certificates of deposit and specific bond instruments that yield conservative gains.

On the other hand, some investors are more likely to take on more risk in an effort to increase their profits. These investors may deal with a daily roller coaster of many elements while making investments in stocks, currencies, or developing markets.

Large portfolios of stocks and other financial instruments are accumulated by institutions, such as mutual funds or financial businesses. In order to make larger investments, they frequently manage to gather and combine funds from a number of smaller investors, including individuals and/or businesses. 

As a result, compared to individual retail investors, institutional investors frequently possess significantly more market power and influence over the markets.

Investors who are Passive vs. Active

Diverse market tactics are also available to investors. The components of different market indexes are typically purchased and held by passive investors, who may also optimize their allocation weights to particular asset classes using techniques like Modern Portfolio Theory’s (MPT) mean-variance optimization. 

Some investors may be active stock pickers who base their decisions on a fundamental examination of financial ratios and business financial statements.

A prime example of an active strategy would be “value” investors, who look to buy companies at a discount to book value. Some may choose to make long-term investments in “growth” stocks, which, although they may be losing money right now, are expanding quickly and show potential.

As passive (indexed) investing gains traction, active investment tactics are being supplanted as the primary stock market rationale. Part of the reason for this rise in popularity is the expansion of low-cost target-date mutual funds, exchange-traded funds, and robo-advisors.

One of the greatest investment courses now offered can be of interest to those who would like to learn more about investing, passive and active investing, and other financial subjects.

The very specific aim of financial investments is to purchase assets that will, ideally, increase in value. Think about other investments, such going back to school to finish your degree or starting a diet to maintain your health in the future.

Types of Investors

Angel Investors

A high-net-worth private individual who invests money in startups or entrepreneurs is known as an angel investor. Frequently, the funding is given in return for an ownership share in the business. Angel investors have the option of making one time or continuous financial contributions. 

An angel investor usually contributes money while a company is just getting started and there is a lot of risk involved. They frequently devote extra income they have on hand to riskier assets.

Venture capitalists 

Venture capitalists are private equity investors that look to invest in startups and other small enterprises. Typically, these investors take the form of companies. They look at companies that are already in the early stages with potential for growth, as opposed to angel investors who try to support startups to help them get off the ground. 

These are businesses that frequently want to grow but lack the resources to do so. In exchange for their investment, venture capitalists look for an equity stake. They support the company’s expansion and eventually sell their stake for a profit.

Peer-to-peer financing

Peer-to-peer, or P2P, lending is a kind of finance in which loans are obtained directly from other people, doing away with the need for a conventional middleman like a bank. 

Crowdsourcing is one type of peer-to-peer financing where companies try to raise money online from a large number of investors in return for goods or other benefits.

Individual Traders

Any individual making independent investments can be considered a personal investor. A private investor uses their own money to make investments, typically in exchange-traded funds (ETFs), mutual funds, stocks, and bonds. 

Individuals who seek greater returns than basic investment vehicles such as certificates of deposit or savings accounts are known as personal investors; they are not professionals in the financial industry.

Investors in institutions

Investing other people’s money is the responsibility of institutional investors. Exchange-traded funds, pension funds, hedge funds, and mutual funds are a few types of institutional investors. 

The ability to generate substantial sums of money from a wide range of investors allows institutional investors to buy enormous quantities of assets, typically vast blocks of stocks. Institutional investors possess numerous avenues to impact asset prices. Large and knowledgeable are institutional investors.

Merchants versus Investors

Usually, a trader and an investor are different. Whereas traders want to make quick money by repeatedly purchasing and selling assets, investors employ their wealth for long-term gains.

A “position trader” or “buy and hold investor” is someone who holds positions for years or even decades, whereas traders often maintain positions for shorter amounts of time. For instance, scalp traders only maintain their holdings for a few seconds at a time. Conversely, swing traders look for positions that are held for a few days to a few weeks.

Traders and investors concentrate on several forms of analysis as well. Technical analysis, the study of a stock’s technical characteristics, is usually the focus of traders. A trader’s main concerns are the direction of a stock’s movement and how to profit from it. Whether the value rises or falls does not really interest them as much.

However, investors are more focused on a company’s long-term prospects and frequently pay attention to its core principles. They base their investing choices on the possibility that the price of a stock may increase.

Enrolling in the 401(k) plan offered by your employer is among the simplest methods to start investing.

How to Start Investing

A lot of people instinctively start investing, especially when you take into account those who value retirement savings and long-term savings. Start by studying the fundamentals of investing, including the different kinds of assets (stocks, bonds, real estate), investment strategies (growth, value, and so on), and risk management. 

Recognize your risk tolerance early in your investing career. Although taking on more risk can typically result in bigger profits, there is also a greater chance of loss of initial investment.

You must open a brokerage account with a trustworthy broker in order to invest in stocks, bonds, and other assets. You should be knowledgeable about local real estate law before making any real estate or tangible property investments. 

There will be requirements for other particular assets as well, like a digital wallet for cryptocurrencies or physical security for precious metals or bullion.

As investing differs greatly from trading, it is important to establish your investment objectives, including your time horizon and target return. This will assist you in making wise selections and selecting the appropriate assets, such as a target date fund. 

If your objective is to invest for retirement, for instance, you probably have a considerably longer time horizon than if your goal is to buy a new automobile in a few years. You should base your investing plan around your long-term goal, depending on your objectives.

Finally, it’s critical to stay current with news and market trends that could affect your investment decisions. You can use this to make well-informed judgments and modify your plan of action as necessary. This could be about financial, political, social, or foreign news that could impact the value of what you own, depending on your holdings.

In What Do Traders Place Their Money?

Investing has a very basic philosophy: one puts money into an asset with the hope that when the time comes to sell or liquidate the asset, its value will have increased. An investor can therefore put their money into anything that they think will increase in value. 

This is demonstrated by the profitable transactions in which investors purchase and sell small cardboard rectangles (baseball cards). The following is a longer, more detailed list of conventional or typical investments:

Stocks: Ownership in a publicly listed firm and a portion of its revenues are represented by the shares that investors can purchase. Nowadays, a lot of brokers permit investors to possess a portion of a company’s shares, so it’s not always necessary for them to buy the entire share.

Bonds: Investors can purchase fixed-income instruments, such as corporate or government bonds, which mature with the principle amount repaid together with interest. Bond investments have a risk in that their value will change depending on the current interest rate environment.

Real estate: Properties that yield rental income and have the potential to increase in value over time can be purchased by investors directly or through real estate investment trusts (REITs). Furthermore, landlords have the ability to obtain operating cash flow for rental properties.

Mutual funds: These allow investors to purchase stocks, bonds, and other assets in a professionally managed portfolio. The purpose of mutual funds is to reduce risk and increase diversification as opposed to investing in single, niche assets.

Similar to mutual funds, investors can purchase a variety of stocks, bonds, and other assets through exchange-traded funds (ETFs). ETFs do, however, have the extra advantage of being traded on stock exchanges much like actual equities.

Commodities: Investing in tangible commodities like gold, silver, oil, or agricultural goods might help ward off inflation and other financial hazards. Derivative contracts or tangible goods can be exchanged for this. These assets typically have value because they are used as tangible objects in the real world.

Alternative assets: Investors have access to a variety of alternative assets, including cryptocurrency, art, collectibles, venture capital, private equity, and hedge funds. The ultimate objective is always the same, even with potentially riskier investments: to acquire something that appreciates in value over time.

Which Three Categories of Investors Do Businesses Accept?

Pre-investors, passive investors, and active investors are a company’s three different kinds of investors. The term “pre-investors” refers to non-professional investors. 

These people can include loved ones who have a small bit of money to donate to your business. Professional investors that pledge funds but do not actively participate in business management are known as passive investors. 

Angel investors would be one instance. Those that contribute money and participate actively in the company are known as active investors. In addition to other things, they decide on senior management and strategy. Venture capitalists and private equity firms are two examples.

How Can Investors Get Profit?

There are two methods for investors to profit: income and appreciation. An asset experiences appreciation when its value rises. When an investor buys anything, they are hoping that its value will increase so that they may sell it for more money than they originally paid and make a profit. Income is the money that is paid out on a regular basis once an asset is purchased. Bonds, for instance, have set payments that are made on a regular basis.

How Do You Become a Successful Investor?

A specific set of abilities is needed to be a successful investor. These include goal-setting, discipline, risk management, learning new things, patience, and dedication.


Any person or organization that uses their own capital or the capital of others in the hopes of making a profit is an investor. A person buying stocks at home through an online brokerage account is one type of investor; multibillion dollar funds can invest globally. The ultimate goal is always the same: to increase wealth by pursuing a return (profit).

Capital is invested in a broad range of investment vehicles, including hedge funds, equities, bonds, real estate, mutual funds, enterprises, and commodities. When they invest money and strike a balance between risk and reward, investors run the danger of losing money.